• Profile
  • Projects
  • Identity
  • Out & About
  • Contact
Paraphernalia Design
  • Profile
  • Projects
  • Identity
  • Out & About
  • Contact

The Wonderful Rainbow

THE WONDERFUL, MARVELLOUS, BRILLIANT, MAGNIFICENT, GLORIOUS, FANTASTIC, MAGICAL RAINBOW CAKE
by Troy Dagan

Come on let’s go to The Wonderful Rainbow. Join Redzy, Orry, Yelloni, Greenfee, Bluski, Indy and Vivi on a colourful adventure to bake a very special rainbow cake.

Celebrate and share in the joy as our seven little friends follow their rainbow rhyme to create a wonderful pop-up surprise. An exciting tale that’s sure to make every wish come true.

thewonderfulrainbow.com

· Author and Illustrator
· Self-Publisher and Distributor
· Identity
· Brand Strategy
· Character Creation
· Photography and Art Direction
· Animation Design
· Website Design
· Product Design
· Copywriting

The Wonderful Rainbow Plush Toys

Super soft and cuddly, The Wonderful Rainbow Plush Toys are sure to bring even more fun to storytime. Choose your favourite or collect them all!

thewonderfulrainbow.com

· Author and Illustrator
· Character Creation
· Product Design
· Art Direction
· Photography

Contentious Character

RAISE A GLASS & RUFFLE SOME FEATHERS
Welcome to the home of good wine and great debates. Contentious Character is a cool-climate Canberra winery, set in the hills of Wamboin.

· Picnic Area Signage
· Illustration
· Copywriting

Being Early Education Centres

A POWERFUL FUTURE FOR EVERY CHILD
Being believe in the shaping force of childhood and empowering children to become confident decision makers, with the knowledge and resources to be influential in their own environment, and throughout their lives.

Co-designed with Zantzoo
zantzoo.com.au

· Brand Identity
· Font Design
· Icon Series
· Collateral

Rabobank DARE Down Under Conference

Hot Doggity

RE-ENERGISE YOUR DOG BACK TO FEELING LIKE A HOT DOGGITY
Hot Doggity combines my training and experience in dog psychology and clinical canine massage to help restore mobility, confidence and happiness in our much-loved fur kids.

· Identity
· Collateral

Emerald Sydney Christmas

SUMMER CITY OF CHRISTMAS
Emerald Sydney will come to life as a magical Christmas destination with its constellation of sophisticated villages linked by established parks, entertainment venues, retail precincts, and the magnificent Sydney Harbour.

Co-designed with Az Brand & Design Dept.

· Identity & Sub-brands
· Christmas Tree Concept
· Decoration Concepts
· Interactive Adventure Map
· Emoticon Design
· Digital Animations
· Augmented Reality
· Event Collateral

Westfield Christmas

HOME FOR CHRISTMAS
Larger than life and abundant, Westfield’s Christmas offers a brilliant landscape full of joy, tradition, intrigue and surprise. 

Around every corner there’s another delightful moment, another adornment story, another hallmark to the exhilaration of Christmas for the young at heart, indeed for all those that revel in Christmas.

Co-designed with Az Brand & Design Dept.

· Christmas Tree Concept
· Decoration Package Concept

Sydney Airport Christmas Tree

Co-designed with Chas Clarkson

· Tree Design Concepts

The Lane Wine Bar

BEHIND EVERY WINE, THERE’S A STORY
The Lane Wine Bar is not only the ideal venue for wine lovers, but also the perfect escape for bookworms who enjoy being surrounded by the comfort of storytelling.

· Identity
· Illustration
· Print Collateral

SwissTrade BodyZone

GUILT FREE SELF INDULGENCE
BodyZone personal care collection enhances the hotel guest experience by creating a personal space of self-indulgence.

· Brand Identity
· Brand Strategy
· Packaging
· Collateral
· Sales Presentation

Underground Martini Whisperer Pack

THE FUTURE OF COCKTAILS
A creative collaboration between Underground Spirits, Contentious Character Winery and The Martini Whisperer. Each pack contains all the ingredients to make the perfect ‘Sunset Forage’ cocktail. Fashioning the entire cocktail experience as something to enjoy, have fun and learn!

· Packaging
· Illustration

Bumble Melbourne Cup Marquee

BEE THE CEO
The Bumble Birdcage marquee embodies femininity, with a focus on elegance and fun, the perfect backdrop to socialise, network and experience the hive of social and networking activity during the Melbourne Cup Carnival.

Co-designed with Az Brand & Design Dept.

· Birdcage Marquee Visual Graphics
· Signage

Rabobank Purpose Hub

GROWING A BETTER WORLD TOGETHER
The Rabobank Purpose Hub is an informative exhibition highlighting key areas of support Rabobank offer Australian farmers who are helping to feed the world.

· Exhibition Design

AirTanks

GLADIATAIR
Ultralite Paintball AirTanks with a new generation carbon fibre wrap, reducing the weight and size of the cylinder.

BREATHEAIR
Superior AirTanks for self-contained breathing apparatus and emergency escape breathing devices.

SCUBAIR
Well balanced AirTanks that provide a comfortable, horizontal dive experience. The brushed, alloy finish provides superior grip when wet.

· Identity
· Packaging
· Collateral

Alex Perry Residential

LIFE COUTURE
Alex Perry Residential is where couture lifestyle meets apartment living.

Co-designed with Az Brand & Design Dept.
andreaszehntner.com

· Identity
· Photography
· Brochure
· Showroom Signage
· Signage
· Advertising
· Collateral
· Website Concept

Ruthless Photos

TAILS OF SYDNEY
Tails of Sydney is a coffee table book and fundraising project featuring dogs of Sydney and the amazing city that they live in. Over one year award-winning pet photographer Ruth O’Leary photographed 117 dogs at 85 Sydney locations.

Co-designed with Ruth O’Leary
ruthlessphotos.com

· Book Layout & Typography

Adaptive Leadership

WORK WITH PURPOSE
Adaptive Leadership Australia develops and delivers distinctive leadership programs that change the way people think and work together when dealing with the most complex and challenging issues in their organisations and in Australian society.

· Identity
· Brand Strategy
· Collateral
· Website Concept

Co-designed with Zantzoo
zantzoo.com.au

Southern Metropolitan Cemeteries Trust

FROM OUR COMMUNITY,
FOR OUR COMMUNITY

The Southern Metropolitan Cemeteries Trust overseas the Eastern Suburbs and Woronora Memorial Parks.

Co-designed with Blend Marketing

· Identity
· Brand Strategy
· Product Logo Series
· Illustration
· Collateral

All About Ewe

100% MERINO WOOL BABY WEAR
All About Ewe's wool garments are soft and silky against your baby’s skin keeping them warm in Winter and cool in Summer.

· Identity
· Collateral
· Packaging

Cerrone

LIFE IS PRECIOUS
Cerrone is Australia’s first true luxury jewellery brand and design house.

· Identity
· Brand Strategy
· Collateral
· Merchandise

Director Institute

NEXT GENERATION DIRECTORS
Director Institute provides current and aspiring board directors with all the tools, resources and training needed to begin or expand a board portfolio; as well as access to exclusive board opportunities available no-where else in the market.

· Identity
· Sub-brand Logos
· Icon Series
· Collateral
· Website Concept

HSBC

CHINESE NEW YEAR
This prestigious event is held annually to honour and celebrate the Chinese New Year and wish guests prosperity and happiness for the year ahead.

· Identity
· Zodiac Illustrations
· Invitations
· Event Collateral

SwissTrade

SIMPLY SUPERIOR HOSPITALITY
The hospitality lifestyle professionals committed to creating exemplary product advantages.

Co-designed with Az Brand & Design Dept.

· Identity
· Brand Strategy
· Company Presentation
· Collateral

ZantZoo

WILD ABOUT MARKETING

ZantZoo is a boutique marketing agency dedicated to helping businesses of all sizes attract new customers and build lasting relationships.

· Brand Identity
· Icon Series

Amnesty International

SHARE, INVOLVE, INSPIRE...
Amnesty International supports, celebrates and stands up for those that are willing to speak out for justice.

PAPUA NEW GUINEA
WOMAN NOT WITCH
· Fundraising Appeal

CENTRAL AFRICAN REPUBLIC
ETHNIC CLEANSING
· Fundraising Appeal

YOU WERE THERE...
· Donor Care

Co-design with Blend Marketing
blendmarketing.com.au

Buckaroo Leatherworks

PREMIUM TRADESMAN'S GEAR
Buckaroo is dedicated to producing Australian hand-made goods for the tools and hardware industries as well as to the building and construction sectors.

· Identity
· Brand Strategy
· Illustration
· Packaging

Rabobank Farm2Fork

GROWING A BETTER WORLD TOGETHER
Rabobank’s Farm2Fork (F2F) Summit is a platform for the game changers of the agriculture industry to communicate their vision for feeding a growing global population.

· Identity
· Signage
· Event Collateral

GetUp

ACTION FOR AUSTRALIA
GetUp gives everyday people a platform to fight for a fair, flourishing and just Australia.

WILLPOWER
WILLPOWER is a new bequest program initiated by and for GetUp members, to send our voices into the future and empower the next generation to carry forward what we’ve started. 

· Identity
· Collateral

Co-designed with Blend Marketing
blendmarketing.com.au

Gorgeous Cosmetics

EVER YOURS
Gorgeous Cosmetics gives women the confidence to achieve glamour every day.

· Identity
· Brand Strategy
· Packaging
· Photography
· Collateral
· In-store POS
· Website Concept

Blend Marketing

MARKETING WITH A CONSCIENCE
Blend is a strategic, creative agency specialising in not-for-profit fundraising appeals and campaigns.

· Identity
· Website Concept

Rebel Ant Brewing Co.

THE REAL TASTE OF COUNTRY
Rebel Ant beer embodies the culture and produce of the Tamworth region.

· Identity
· Brand Strategy
· Packaging
· Merchandise
· Collateral
· Website Concept

Griptinite

PERFORMANCE SUPER-POWER
Griptinite a powerful, performance enhancing solution that alleviates grip problems caused by perspiration or rain. The most natural and comfortable sports grip available. So effective, it repels water.

· Identity
· Brand Strategy
· Packaging
· Collateral

SiceWood

GRANNY FLAT BUILDERS
With over 15 years’ experience in the building industry, SiceWood have the skill and expertise to bring your building dreams to life.

· Identity
· Collateral

CareFlight

THE NEXT LIFE WE SAVE...
COULD BE YOURS.

CareFlight is dedicated to providing the highest standard of rapid response critical care to the ill and injured.

Co-designed with Blend Marketing

· Fundraising Appeals

CareFlight

30TH ANNIVERSARY GALA BALL
The CareFlight 30th Anniversary Gala Ball is a prestigious blue tie dinner and their pinnacle fundraising event. 

Co-designed with Blend Marketing

· Identity
· Event Collateral

Imagine This

FURNITURE & INTERIOR DESIGN
Imagine This offers furniture, lighting and accessories from around the globe. 

· Identity
· Illustration
· Packaging
· Advertising
· Collateral
· Website Concept

BOKKS London

THE FINE ART OF LUXURY GIVING
BOKKS London provides access to the finest in luxury brand gift designs, packaging and delivery.

Co-designed with Az Brand & Design Dept.

· Identity
· Brand Strategy
· Gift Anthology
· Web movies
· Photography
· Packaging
· Product design
· Merchandise
· Collateral
· Website Concept

JDC Flooring

DESIGN FROM THE GROUND UP
JDC Flooring is one of the most experienced flooring companies in Australia, with more than 50 years of continuous operation and staff with over 100 years of combined experience.

· Identity

Relish

GOURMET MEALS ARE OUR DISH
Relish offers delicious & convienient restaurant quality food without all the fuss.

· Identity
· Brand Strategy
· Illustration
· Packaging
· Merchandise
· Collateral
· Website Concept

HUB Makeup

ONE STOP. MAKEUP SHOP.
HUB Makeup is a global beauty emporium, supplying professional international beauty and makeup brands.

· Identity
· Poster Series
· Collateral
· In-store POS
· EDM Campaigns

Real Brilliance

DREAM BIG. GET REAL.
Real Brilliance believes that living to your full potential is the most important thing anyone can do.

· Identity
· Collateral

CareFlight

FLYING SICK KIDS
Very sick babies and children need very special care. CareFlight's Paediatric and Newborn Transport specialises in the emergency transportation of ill and injured babies and children.

Co-designed with Blend Marketing

· Illustration
· Collateral

Amnesty International

SHARE, INVOLVE, INSPIRE...
Amnesty International supports, celebrates and stands up for those that are willing to speak out for justice.

Co-designed with Blend Marketing

· New Customer "I AM" Journey
· Welcome Pack
· Photography
· Banners
· Collateral
· Merchandise
· Email Campaign
· Fundraising Appeals
· Campaigns

Academy of MakeUp

CREATIVE LEARNING
The Academy of Makeup is Australia’s leading makeup training college. 

· Identity
· Promotional Material
· Collateral

Gorgeous Cosmetics

EVER YOURS
Gorgeous Cosmetics gives women the confidence to achieve glamour every day.

· Brochure

Schwarzkopf

PROFESSIONAL HAIR CARE FOR YOU.
Schwarzkopf has been a global leader in innovative hair care for over 110 years.

· Invitations

The Jet Business

LONDON · NEW YORK · BEIJING
The Jet Business is the world’s first luxury jet retail brand.

Co-designed with Az Brand & Design Dept.

· Identity
· Brochure
· Advertising
· Collateral
· Website Concept

BE YOU

BE CONFIDENT
BE HEALTHY
BE MOTIVATED
BE INSPIRED

· Identity
· Icon Series
· Website Concept

Shards of London

EVERY JEWEL TELLS A STORY
Shards of London creates beautifully crafted jewellery for both men and women.

Co-designed with http://www.andreaszehntner.comAz Brand & Design Dept.

· Identity
· Packaging Concept
· Website Concept

PawPaws

LUXURY PET CARE
PawPaws is Sydney’s premier pet grooming salon, spa and day care centre. 

· Identity
· Illustration
· Signage
· Packaging
· Advertising
· Collateral
· Website Concept

R.M.Williams

THE BUSH OUTFITTER
Established in 1932, R.M.Williams is one of Australia’s most well known and loved brands. 

· Identity
· Art Direction
· Packaging
· Advertising
· In-store POS
· Collateral

Interiors Insider

TAKE A PEEK... OPEN DOORS
Interiors Insider unlocks the secrets of the interior design industry.

· Identity
· Website Concept

Body Ethos

LIVE. LOVE. LIFE.
Body Ethos is a dynamic yoga and pilates studio situated in Balmain, Sydney. 

· Identity
· Brand Strategy
· Photography
· Font Design
· Collateral
· Website Concept

 

Gutermann

INTELLIGENT WATER LOSS MANAGEMENT
Gutermann is a global technology leader and innovator in intelligent water loss technologies.

· Identity
· Brochures
· Product Labels
· Exhibition Stands
· Collateral
· Website Concept

Culture Coach

MAKE CHANGE REAL

Culture Coach works to lead and facilitate learning and dialogue.

· Identity
· Website Concept

Revolution

THE FIRST PLAYING CARD BOARD GAME
Revolution is a board game where to survive you must battle for supremacy. 

· Game Concept
· Identity
· Packaging
· Illustration
· Collateral
· Website Concept

Contentious Character Creative Juices

ARTS, FOOD & WINE FESTIVAL
Get your juices flowing with an exciting long weekend of creative arts, with beautiful local food & wines.

· Identity
· Event Collateral

Appetite for Excellence

DISCOVERING YOUNG TALENT
Appetite for Excellence is the ultimate national awards program for young hospitality professionals.

· Identity
· Photography
· Collateral
· Merchandise

Murray Wright & Associates

SMART LEADERSHIP
Murray Wright’s leadership development programs focus on supporting change and personal growth – giving people the tools to put their learnings into practice.

· Identity

WineMate

OPEN THE RIGHT WINE, EVERYTIME
Winemate makes choosing a wine to complement your meal, easy and enjoyable. 

· Identity
· Packaging
· Illustration
· Collateral

Film Australia

CAPTURING THE AUSTRALIAN PERSPECTIVE
Film Australia was the nation’s leading producer of documentaries and educational programs.

· Identity
· Collateral
· Website Concept

AGDA

AGDA is the peak national organisation for professional graphic designers. 

· Event calendar
· Invitation series

The Star

PREMIER ENTERTAINMENT
Sydney's five-star hotel and premier entertainment destination.

· Identity
· Illustrations
· Brochures
· POS

Joytopia

KINDNESS IS CONTAGIOUS
We can all have a profound impact and spread empathy, compassion and joy by dropping a ‘Kindness Glitter’ card compliment into someone’s day.

· Identity
· Illustration
· Packaging

Arnott's

THERE'S NO SUBSTITUTE FOR QUALITY
Arnott's have been our favourite biscuits and crackers for over 150 years.

· Packaging
· Illustration

Grandaids

YOUR HELPFUL FRIENDS IN TECH
Grandaids bridges the technological gap between the digital world of today and our older generation.

· Identity
· Brand Strategy
· Icon Series

Miscellany

Here are a few odds & ends we have created over the last 20 years.

Paraphernalia

CREATIVE COLLECTIVE
Creating your own brand can be the most difficult project of all.

· Identity
· Font design
· Promotional material
· Collateral
· Website

Brand Gallery

IDENTITY IS OUR PASSION
Bringing the essence of a brand to life in a single mark is what we love most.

The Wonderful Rainbow

— view —

The Wonderful Rainbow Plush Toys

— view —

Contentious Character

— view —

Being Early Education Centres

— view —

Rabobank DARE Down Under Conference

— view —

Rabo Dare7.jpg

Hot Doggity

— view —

Emerald Sydney Christmas

— view —

Westfield Christmas

— view —

Westfield-Cracker.gif

Sydney Airport Christmas Tree

— view —

Sydney Airport Christmas Tree.jpg

The Lane Wine Bar

— view —

The Lane Winebar8.jpg

SwissTrade BodyZone

— view —

Underground Martini Whisperer Pack

— view —

Bumble Melbourne Cup Marquee

— view —

Bumble2.jpg

Rabobank Purpose Hub

— view —

Rabo PurposeHub3.jpg

AirTanks

— view —

Alex Perry Residential

— view —

Alex Perry2.jpg

Ruthless Photos

— view —

Adaptive Leadership

— view —

Adaptive Leadership5.jpg

Southern Metropolitan Cemeteries Trust

— view —

SMCT-GIF.gif

All About Ewe

— view —

All About Ewe5.jpg

Cerrone

— view —

Cerrone2.jpg

Director Institute

— view —

Director Institute2.jpg

HSBC

— view —

HSBC-CNY.gif

SwissTrade

— view —

SwissTrade4.jpg

ZantZoo

— view —

Amnesty International

— view —

Amnesty Work.jpg

Buckaroo Leatherworks

— view —

Buckaroo13.jpg

Rabobank Farm2Fork

— view —

GetUp

— view —

GetUp Bequest5.jpg

Gorgeous Cosmetics

— view —

Gorgeous3.jpg

Blend Marketing

— view —

Blend2.jpg

Rebel Ant Brewing Co.

— view —

Rebel Ant8.jpg

Griptinite

— view —

Griptinite8.jpg

SiceWood

— view —

CareFlight

— view —

CareFlight Work8.jpg

CareFlight

— view —

Imagine This

— view —

ImagineThis4.jpg

BOKKS London

— view —

BOKKS11.jpg

JDC Flooring

— view —

Relish

— view —

Relish-GIF.gif

HUB Makeup

— view —

HUB Makeup4.jpg

Real Brilliance

— view —

RealBrilliance3.jpg

CareFlight

— view —

CareFlightKids.gif

Amnesty International

— view —

Amnesty22.jpg

Academy of MakeUp

— view —

AOM.gif

Gorgeous Cosmetics

— view —

Gorgeous_EverYours.jpg

Schwarzkopf

— view —

Schwarzkopf.jpg

The Jet Business

— view —

TheJetBusiness6.jpg

BE YOU

— view —

Be You11.jpg

Shards of London

— view —

Shards6.jpg

PawPaws

— view —

PawPaws.gif

R.M.Williams

— view —

R.M.Williams17.jpg

Interiors Insider

— view —

InteriorsInsider6.jpg

Body Ethos

— view —

BodyEthos3.jpg

Gutermann

— view —

Gutermann3.jpg

Culture Coach

— view —

Revolution

— view —

Revolution.gif

Contentious Character Creative Juices

— view —

Appetite for Excellence

— view —

Appetite7.jpg

Murray Wright & Associates

— view —

Murray Wright3.jpg

WineMate

— view —

WineMate8.jpg

Film Australia

— view —

FilmAustralia.jpg

AGDA

— view —

AGDA2.jpg

The Star

— view —

Star.jpg

Joytopia

— view —

Arnott's

— view —

Arnott's2.jpg

Grandaids

— view —

Grandaids2.jpg

Miscellany

— view —

Print23.jpg

Paraphernalia

— view —

Paraphernalia3.jpg

Brand Gallery

— view —

Identity8.jpg

© Paraphernalia Design 2018